Marketing
BUILT THE EVENT. THEN CALLED THE GAME.
Andrew branded, packaged, promoted and broadcast the Melbourne Aces' first-ever International Baseball Showdown — a KBO Spring Training program built around two showcase series: ACES v Hanwha Eagles SKYBATTLE and ACES v kt wiz DIAMOND DUEL.
International Baseball ShowdownBiggest Results
The Numbers
#1
In Australia
ACES v HANWHA SKYBATTLE was the highest-attended baseball series in Australia during the 2025/26 season.
1.7M+
Viewers · South Korea
More than 1.7 million viewers in South Korea watched coverage connected to the KBO showcase series.
1,107
Geelong Attendance Record
A special ACES v kt wiz DIAMOND DUEL game at Geelong Baseball Centre drew 1,107 fans — the venue's all-time record.
4 of 6
Streaming Records
Four of the six games across SKYBATTLE and DIAMOND DUEL set Melbourne Aces streaming records.
800K+
Social Views
The two KBO series generated 800,000+ views across Instagram and Facebook.
56+ Days
Digital Watch Time
The campaigns generated more than 56 days of digital watch time.
First-Ever
Korean TV Distribution
The series delivered the Melbourne Aces' first dedicated Korean television distribution deal.
“Andrew led the build of the event before first pitch — then called the game once it started.”
The Full Cycle
- 01Create the brand
- 02Package the event
- 03Promote it
- 04Build the audience
- 05Expand its reach
- 06Broadcast the game
What Andrew Did
Full Cycle
Branding, event marketing, digital strategy, content production, market expansion and broadcast integration — across both KBO showcase series.
01
Brand Identity
Designed the SKYBATTLE and DIAMOND DUEL logos and visual systems — in English and Korean.
Logo · ENDIAMOND DUEL — English
Logo · KRDIAMOND DUEL — Korean
Logo · ENSKYBATTLE — English
Logo · KRSKYBATTLE — Korean
02
Event Marketing
Packaged two KBO showcase series as major standalone events, not standard exhibition games.
Poster · ENSKYBATTLE Trophy Poster
Poster · ENInternational Baseball Showdown
Poster · KRKorean-Language Poster
Player PromoSuperstars · ACES v Hanwha
03
Digital Strategy
Owned the digital rollout across Melbourne Aces social platforms and website content.
Team PhotoAces Team Portrait
DugoutDugout Portrait
HanwhaSpring Camp
Hanwha Spring Camp - Melbourne
KTSpring Camp
KT Spring Camp - Geelong
04
Content Production
Posters, game-day graphics, lineup cards, final-score graphics, player promos, web banners and hype video.
Game DayGame Day · ACES v kt wiz
Game DayGame Day · ACES v Hanwha
Final ScoreFinal Score · Aces 7 | 8 kt wiz
LineupStarting Lineup · ACES v Hanwha
05
Market Expansion
Extended the campaign from Melbourne Ballpark into Geelong — and into Korean-language markets.
PartnersKorean Broadcast Partners
PosterDiamond Duel Geelong Showcase
PhotoGeelong Showcase - Announcement
PhotoGeelong Showcase · Group Photo
06
Broadcast Integration
Marketed the event across the full cycle, then called the games on play-by-play.
Scope of Work
- SKYBATTLE + DIAMOND DUEL logos
- English + Korean creative
- Promotional posters
- Korean-language posters
- Game-day graphics
- Lineup graphics
- Final-score graphics
- Player promotional content
- Web banners
- Hype + promo video
- Website content
- Social rollout