Digital · Saturday Shenanigans
A Case Study in Audience.
An independent sports media brand created and produced by Andrew Henderson — built from zero into a real, engaged audience.
28K+
Subscribers
8M+
Organic Views
390+
Videos Published
Andrew manages the full production pipeline — research, storytelling, scripting, voiceover, editing, thumbnails, titles, publishing, SEO, audience analytics, and content strategy. Long- and short-form content spans news, analysis, documentaries, interviews, and recurring series.
- Research
- Storytelling
- Scripting
- Voiceover
- Editing
- Thumbnails
- Titles
- Publishing
- SEO
- Audience Analytics
- Content Strategy
Selected Work
The Content
Documentary · 327.1K views
Explaining The GREATEST Final Four in March Madness History...
Documentary · 139.1K views
What Happened to College Football in California?
Documentary · 110.6K views
The Forgotten Cinderella of March Madness: 2013 Wichita State
Analysis · 32.4K views
Sports Geography Has ALWAYS Been Broken
Feature · 30.2K views
I Made the PERFECT March Madness Bracket… AGAIN
Feature · 1.2K views
I Investigated College Football's Biggest Bust (Max Browne)
Short · 253.7K views
NDSU players said THIS about Colorado
Short · 133.9K views
NEVER disrespect FCS Football
Short · 99.5K views